Another great video from Harvard Business Review. Dr. Ranjay Gulati, a Harvard Business School professor and author illustrates what it means to be a customer centric business. Highlights:
"Companies must make an identity leap" Using Apple as an example,
Gulati describes how companies have to shift their paradigm in order to
truly become customer centric
7:23
"Curiosity + Humility = Creativity" Using bagged salad and Harley-
Davidson as examples, Gulati gives simple (but not easy) instructions to
changing the game
As an innovation company, we at Insight2 deal with these sorts of issues on a
daily basis. Most of the companies that walk through our door have internal
barriers and tribal knowledge that prevents them from offering what their
customers really need. As an innovative firm, we work hard to identify and
overcome internal and market barriers so that someday, our clients can be
featured in a case study like the success stories that Dr. Ranjay Gulati writes
about in his book.
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